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Online
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Top
10 Search Results (SEO)
Top
10 positioning in search engines is the most effective form of online marketing.
Our experts will optimize your Web site and develop keywords based on the
number of listings you desire. Our proven procedure will guarantee top
10 results.
Included
with all Top 10 Search Result Packages
•
Industry/Keyword Research
•
Optimization of Targeted Landing Pages
•
Coordinate Optimization Strategy
•
Link Verification
•
Optimized Content Creation
•
Cross-links throughout Web Site
•
Optimized Navigational Structure
•
Homepage Optimization
•
Site Submission
•
3 Positioning Reports/Review
Site
Optimization Phases
Phase
1: Selection of Services
You
are welcome to browse through our site in order to learn more about our
services. Our SEO specialists would also be happy to speak with you on
the phone regarding an SEO strategy for your site. Once you are ready for
optimization to begin on your site, you may choose a service using our
online sign-up forms. You may want to include a Link Building Package and/or
Pay-Per-Click (PPC) management services when you sign up. An order confirmation
email will be sent to you within two business days of your online order.
It will include some special search engine friendly techniques that you
can work on while the optimization is in production.
Phase
2: Keyword Analysis
We
begin with your suggestions and then review your site to compile a list
of keywords to begin with. Our SEO developers will then perform keyword
research based on traffic and competition. At that point, you may approve,
reject or suggest additional keyword research. (We will go up to 3 rounds
to allow you to choose the best ones for your business.) Once a final list
is approved, it will be provided to you, and the promotion will move on
to the next phase.
It
should be noted that you are encouraged to perform an intellectual property
review or analysis of keyword phrases. MonsterCommerce and Network Solutions
will conduct no review of any third party rights to recommended keyword
phrases.
Phase
3: Site Analysis
At
this phase in the process, your site will be fully analyzed by our SEO
developers. An HTML validation will be performed on your site's home page,
ensuring that all of the code is in working order for the search engines
to be able to easily spider through all of your homepage text. Minor adjustments
may be made at this point in order to increase "spiderability."
We
will also scan through your site's links to find any broken links or images
and check your site's server status for problems or errors that could create
problems when the search engine spiders attempt to crawl through your site.
Our back end analysis helps to ensure optimal search engine rankings as
sites with improper coding and/or server errors can become obstacles to
higher rankings.
Phase
4: Text Writing
During
this phase, text will be created using your finalized keyword list (from
Phase 2). The text will be written by one of our professional writers/editors
and uploaded into optimized pages for you.
Phase
5: Submission and Report
Many
important things happen during the Submission and Report phase. Your site
will be submitted to major search engines and directories. A site map will
be created for your site, linking to your newly optimized pages, and we
will make changes to your homepage code and text. We will also run an initial
ranking report on your site to determine where your site might already
be indexed in the major search engines.
Phase
6: Completion
The
completion phase lasts until the guarantee has been met (not applicable
for the 10 phrase "Start Up" package). Initially, when the changes to your
site have been made and the submission and reporting phase is complete,
we will send you a completion email that will contain your ranking report
and additional tips for keeping your site search engine friendly and optimized.
A second ranking report will be provided to you three months from the completion
date and again at five months to help you track your site's progress to
the tops of the search engines.
Summary:
•We
perform keyword research to develop a list of keyword phrases that have
a high amount of search traffic but won't be so competitive that your site
doesn't have a chance to reach the first page of search results.
•Our
research is geared toward finding targeted keyword phrases that people
search for when they are ready to buy.
•We
optimize your site in order to position your listings on the first page
of the search results in the major search engines.
•Top-ten
placement is guaranteed* (within 10 months, but is not applicable for the
10 phrase "Start Up" package). This process can be much faster when combined
with a link program. Terms and conditions apply to the guarantee.
•Many
of our clients are currently seeing top ten rankings at just two and half
months after the promotion has been complete.
•This
is a long-term promotional solution for your site.
Pay
Per Click (PPC) - PerformanceClicks™ Pay Per Click is an advertising
model in which the advertisers only pay for each click to their Web site.
The ads are served on the web, based on a defined set of keywords or themes
relating to the advertiser’s business.
Network
Solutions® delivers the promise of Pay Per Click with PerformanceClicks™
package. Paid search advertising on search engines is a fantastic way to
drive visitors to your Web site. Let Network Solutions create and manage
your online advertising with guaranteed results.
•Guaranteed*
clicks to your Web site
•Targeted
traffic from the Yahoo!® network
•No
hidden costs - you pay a set fee each month
•Expert
search analysts to manage and develop your customized keyword campaigns
•Regular
reporting to show you the effectiveness of your campaigns
•Upgrades
at any time
The
setup fee includes the time the PPC Analyst spends with the initial keyword
research, ad copywriting, and the actual launching of the campaign through
Yahoo!®. Setup fee is billed at the time of purchase with the first
month’s package fee.
PerformanceClicks™
may benefit your site greatly if you have one of the following types of
sites: mortgage broker or company, lawyers and doctors, real estate or
rentals business, debt consolidation, business to business or e-commerce
site with high-ticket items.
Search
Engine Visibility (SEV)
Search
engines have become the primary vehicle for finding information on the
Internet. So, if you're serious about your business, it's time to get serious
about search. Search Engine Visibility automates the search engine submission
process, and provides insight into search engine optimization to help you
achieve better rankings in the top search engines.
What
You Get
In
order to be noticed in search engines it’s important for you to have tools
and services available to assist you in optimizing your Web site. Our services
include expert analysis of your site for factors that together increase
the chances that your site will be indexed by the search engines. We will
provide a 60 minute personalized tutorial recommending search engine optimization
techniques that will help you to increase your rankings based on the analysis
of your site. The tools available to you for use in optimizing your site
will include:
•Link
Popularity Tool
•Meta-tag
Generator
•Search
Results Ranking
•Keyword
Suggestion Tool
•HTML
Analysis
•Web
site Uptime
We
will also provide setup and configuration of reports run to analyze the
number of visitors to your Web site. The in-depth Web site visitor and
traffic analysis includes:
•Page
Views
•Unique
Visitors
•Referrers
•Visitor
Detail
•Search
Engine Referrals
•Search
Engine Keywords
Lastly,
your search engine visibility product will include automatic monthly submissions
of your site to national and local search engines and directories.
Benefits
By
committing to use the Search Engine Visibility tools and implementing our
experts’ personalized recommendations you will gain increased exposure
online with a very minimal investment. By taking advantage of our services
you will also get your most recent Website content indexed by search engines
with configurable, automatic monthly re-submissions.
The
optimization tools mentioned above will provide many benefits to you moving
forward in your Web site optimization. The keyword tool allows you to easily
identify the most valuable search terms or phrases appropriate to your
site. You will be able to find out how many other sites link to your Web
site by using the Link Popularity tool and also find out how your competitors
are ranking for similar keywords so that strategies can be developed to
improve search engine rankings.
Customized
reports are also provided outlining search engine optimization problems
as well as Web site statistics. The search engine optimization report will
identify any problems in the Web site code or performance and the statistical
report can be run to monitor the performance of the site as well as report
the number and identity of the visitors that are accessing your site.
Why
customers need both organic Search Engine Optimization (SEO ) and PayPerClick
(PPC )
You
are sacrificing traffic if you aren’t targeting customers in both areas:
•80% of the time searchers go to the organic results first
•65%
of search traffic goes to the top ten search results
•60%
of searchers click on paid ads sometimes while 12% say they click on them
always or most of the time.
Use
them together for the most effective marketing strategy:
•Organic
SEO is a great long term investment which everyone who is serious about
their website should invest in, but PPC can start driving traffic right
away. Smart customers will use this to their benefit—Begin SEO and PPC
at the same time so you are getting traffic to your site right away, while
you wait for your organic rankings start to rise. Once you’ve obtained
strong organic rankings, you can reduce your PPC spending, but you shouldn’t
stop it altogether.
You
should never put all your marketing dollars in one basket—it’s too risky.
A solid marketing plan should minimize risks and maximize impressions:
•If
you have high organic rankings but no paid ads, then you are letting your
PPC-savvy competitors steal away some traffic from you b/c a large percentage
of potential customers will click on paid ads too.
•If
your organic rankings suddenly take a dive due to search engine algorithm
changes and you don’t have a PPC campaign then you are suddenly invisible
in the SERP’s (Search Engine Results Pages) . Granted you can start PPC
at any time, but if you aren’t familiar with it, it can take some time
(even for a professional) to figure out the most-effective PPC strategy
for your site.
•If
you only focus on paid listings, you are missing out on the 80% of traffic
that goes to organic rankings. Also, research indicates that many customers
put a higher “trust” level on organic rankings since many customers are
aware that those ads are paid for. You may find that your conversion rate
for organic rankings is higher than that of your PPC campaign.
•If
you only focus on paid listings and suddenly a competitor enters the PPC
market with a big budget that you can’t compete with, then you are going
to lose your placement and now you are looking at 3-5 months before you
can counter that with organic rankings.
Budgeting
PPC
and SEO can be combined to offer an excellent search marketing campaign.
Together they can help to maximize web traffic, capture highly targeted
visitors, enhance sales, and generate brand awareness. By budgeting wisely,
you will be able to use PPC and SEO to their full advantage.
•For
new online storefronts or websites, PPC will drive traffic to your site
immediately. Based on your budget, a good strategy will be to start using
PPC advertising, invest in SEO as soon as you have the funds to invest
in it, and begin to taper off your PPC advertising as your organic listings
begin to increase.
•From
a recent study at the Penn State School of Information Sciences and Technology
(IST), researchers found that on more than 80% of searches, study participants
went first to the results identified as "organic." Sponsored links were
viewed first less than 10% of the time. A safe bet is to break down your
SEO and PPC budget into roughly 70-80% organic SEO and 20-30% PPC. This
will help you drive long-term, consistent traffic to your site.
•Set
a goal for the amount of traffic you expect to see in a given day. Then,
monitor your traffic sources using a quality web analytics program. Turn
on conversion tracking code provided by PPC engines like Google and Yahoo!.
Information is power. You will begin to see which form of advertising is
working best for your industry and your unique situation. When you know
where your traffic is coming from and which visitors are converting, you’ll
be able to make better marketing decisions.
•Diversify
your efforts. Remember that the search engine marketing industry is not
limited to these two forms of advertising. Additional options such as blogs,
press releases and RSS feeds will help you take advantage of the fact that
consumers are first visiting search engines when they are looking to make
a purchase.
-----------
PPC
is the process of advertising your site through the use of pay-per-click
advertisements in the search engines. The search engines sell relevant
ads to anyone willing to join in a friendly bidding war. By bidding on
keywords, advertisers are able to control when their ads are shown. In
many cases the sky is the limit on how high the price will go. However,
you only pay when the ad is clicked on, making PPC a very budget-friendly
advertising option. With each bid, marketers are guaranteed a certain spot
on the search engine page. Ads run on a search engine usually consist of
a heading, body copy and a display URL. More often then not, the search
ad will contain the keyword that was bid on.
Every
day more and more people turn to the Internet to find information, products,
and services. As a result, businesses and web site owners are always looking
for ways to be found in search results and ultimately drive more traffic
to their site. Pay per click, or PPC, is a cost effective and immediate
way to do just that. With proper management and a clear focus, pay per
click services offer some of the most well targeted, far-reaching, and
economical advertising on the Internet.
Pay
per click advertising is the fastest growing segment of online advertising.
According to Forbes Magazine, by the year 2008, companies will spend $8
billion a year on PPC advertising. While many companies exist in this space,
Google AdWords and Yahoo! Search Marketing (formerly Overture) are the
largest network operators as of 2006. MSN has started testing with their
own PPC services, called MSN adCenter. Customers specify keywords that
directly relate to their business and ones they think people will use when
initiating an online search. When a user searches for a product, service,
or category that matches what the customer has to offer, their ad appears
on the results pages. This means they get clicks from people who are ready
to buy. Search engines recognize users who are searching for these keywords
and display the customer’s ad to them. Advertisers are charged based on
the number of times a visitor clicks on that ad or web site; therefore
the cost is action-driven. This means advertisers are only charged when
a user who is searching for information directly relevant to their business,
clicks their ad. This helps drive traffic, target leads, and convert users
to customers.
How
Pay Per Click Works
Pay
per click involves using the right keywords and ad copy to attract visitors
to your site.
•Right
Keywords
•Attractive
Ad Copy
•High
Traffic to your Web site
•Good
Landing pages
•The
conversations you always wanted.
Benefits
There
are several benefits to using a pay per click advertising program. Some
of the benefits include:
•Quick
and effective way to promote products and services
•Advertising
is highly targeted and results are quantifiable
•Customer
only pays when a prospective customer clicks their ad
•Results
are immediate and provide instant traffic
•Different
keywords, titles and descriptions can be selected for most effective results
•Effectiveness
of the campaign can be measured
•Controlled
spending by establishing predefined budgets
Search
Engine Optimization (SEO) is the process of “naturally” driving traffic
to your site and is generally seen as the more cost efficient way. By making
a website more search engine friendly, a site will rank higher on the search
engine result page. To optimize your site for the search engines is to
try to get it listed in the top rankings when any particular keyword phrase
related to your industry is typed into the query box. SEO is particularly
important for e-commerce sites. Site improvements include changing or adding
content, improving internal and external links, and formatting meta tags.
The most important thing to remember is that content is king. Without enough
content containing the right keywords, you have very little chance of ranking
well. Used correctly, SEO can lead to a very profitable search marketing
campaign.
You
can perform search engine optimization on your own site if you have the
time and knowledge to do so, or you can invest in professional site optimization
work. Here is a run-down of the essential elements needed to optimize your
site:
1.
Do Keyword Research. Think you know what people are searching for in
the major search engines? Think again. The only real way to tell is to
ask the search engines themselves. Google and Yahoo make up the lion's
share of search engine traffic. Here are some tools to help show you what
consumers are searching for on a regular basis:
•Google
AdWords Keyword Suggestion Tool
•Yahoo!
Search Marketing Keyword Selector Tool Choose only keywords related to
your site. Check all synonyms and alternative phrasing such as plurals
and singulars.
2.
Adjust your title, meta keyword tag and meta description tags. These
are bits of code that do not appear on the page for visitors to view, but
instead are placed into the code for search engines to pick up. You will
want to place your chosen keywords throughout these areas of your site,
but be careful not to overdo it.
3.
Create keyword-rich page content. Using the keywords that were researched,
write paragraphs of information for your on-page content. You will want
to describe your business and what you offer for your homepage text. Give
a quick summary of brands and features in your category description, and
provide detailed information in your product descriptions. These are all
primary opportunities for optimized text. Make sure you take advantage
of them. Here are some quick guidelines:
•Homepage:
Write at least 200 words of text, including your main keyword phrases,
about three times.
•Category
description: Your description should be 1 to 2 sentences. The description
should include the keyword phrase one time. Write a natural sounding sentence
describing that product category.
•Product
description: In your long description, add as much related content as possible:
200-400 words will help fill this page out. Try a H1 tag or H2 tag, using
your keyword phrases. Include any phrases you are targeting one time only.
Include variations, plurals, possessives or synonyms. Occasionally bold
and italicize a few of the keyword phrases within your text. You should
also consider creating some custom pages of information about your products
using your keyword phrases. Be sure to never copy information from another
site or web page. Duplicate content can result in penalties from the search
engines.
4.
Properly link back to your homepage. Whenever you link back to your
homepage, always use your full domain name with the "http" (http://www.domainname.com)
instead of /index.asp. This will help increase your site's link popularity.
5.
Work on link popularity. Having strong link popularity means that your
site has a lot of other websites linking to it and that the sites that
link to yours are also doing well in the search engines. You'll want to
work on both quality and quantity when it comes to getting other sites
to link to you. The more sites that are linking to you and the better those
sites are doing with the search engines, the more search engine visibility
your site will have.
•Submit
your site to search engines and directories
•Trade
links with related sites
•Read
more about link popularity and how to increase it
These
five basic steps will give you an idea of what it will take to start getting
your site listed in the major search engines. Of course, search engine
optimization is complex, and the methods for achieving top rankings change
often.
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